竞合视角下网络关系强度、竞合战略与企业绩效  

Network relationship strength,coopetition strategy and enterprise performance from the perspective of coopetition

作　　者：王建平 吴晓云[2] Wang Jianping;Wu Xiaoyun(Business School,Ludong University,Yantai 264025,Shandong,China;Businesses School,Nankai University,Tianjin 300071,China)

机构地区：[1]鲁东大学商学院,山东烟台264025 [2]南开大学商学院,天津300071

出　　处：《科研管理》2019年第1期121-130,共10页Science Research Management

基　　金：国家自然科学基金资助项目:"以迁移性和交互性分离为特征的现代服务业全球营销战略研究--兼及在中国的管理实践"(项目批准号:71172069)

摘　　要：从竞合视角,以价值网络理论为基础,通过国泰安数据库CSMAR选取246家企业为样本,运用因子分析、回归分析以及Bootstrap方法,研究价值网络情景下中国企业网络关系强度影响绩效的内在机理及作用机制。同时,将竞争战略与合作战略界定为二维构念的竞合战略,通过实证研究表明:中国当前情境下,网络关系强度显著正向影响企业绩效;合作战略与竞争战略在其中均发挥中介效应,且合作战略的中介效应明显大于竞争战略;网络内部差异性显著强化了网络关系强度与合作战略间的正向关系,但对网络关系强度与竞争战略间关系的调节作用则不显著。以上结果表明,在强网络关系下,企业应采用合作战略为主,竞争战略为辅的战略配置模式;在弱网络关系下,则应采取相反的战略配置。此外,企业在运用合作战略时,应特别注重网络内部差异性的作用和影响。This paper started from the perspective of coopetition based on the value network theory by selecting 246 enterprises from the CSMAR database of Guotai’an as samples,and applies factor analysis,multiple linear regression and Bootstrap method to focus on the internal mechanism and action mechanism of the impact of network relationship strength on performance of Chinese enterprises in the context of value network. Different from the previous studies that regard competition and cooperation as the only unread ones,this study defines coopetition strategy as the competition and cooperation strategy within the two-dimensional framework,namely it divides and defines competition strategy and cooperation strategy from the two dimensions of competition and cooperation.The empirical study shows that: under the current situation of China,the strength of network relationship has a significant positive impact on enterprise performance,which is highly consistent with the cultural characteristics of Chinese human society;In the process of network relationship strength influencing enterprise performance,both cooperative strategy and competitive strategy play a mediating effect,and the mediating effect of cooperative strategy is obviously greater than that of competitive strategy,which indicates that cooperation occupies a dominant position in the relationship between enterprises. The difference within the network significantly strengthened the positive relationship between the strength of network relationship and cooperative strategy,but the moderating effect on the relationship between the strength of network relationship and competitive strategy was not significant.The above empirical results show that Chinese manufacturing enterprises constitute a complex network of relationships. From the point of view of network strength,it can be roughly divided into strong relation network and weak relation network. Under the strong network relationship,enterprises should adopt the mode of strategic allocation which is mainly cooperative

关 键 词：网络关系强度 竞争战略 合作战略 企业绩效 网络内部差异性 

分 类 号：F276.3[经济管理—企业管理]