渝东南少数民族色彩资源对现代设计中的应用研究  

Research on the Application of Minority Color Resources in Southeast Chongqing to Modern Design

作　　者：杨亚坤[1] 张建雄[1] Yang Yakun;Zhang JianXiong

机构地区：[1]长江师范学院机械与电气工程学院,重庆涪陵408100

出　　处：《家具与室内装饰》2018年第12期108-109,共2页Furniture & Interior Design

基　　金：长江师范学院校级科研项目(2013XJQN014)

摘　　要：现代包装设计的主要功能除了保护商品外还有一重要的功能就是美化商品和传达商品信息。色彩是现代商品包装设计中的关键要素,在宣传商品方面色彩具有很强的视觉冲击力,会对消费者产生直接的影响。本文从色彩元素在包装设计中的基本特征入手,根据消费者的消费需求、求新求变的心理需求,研究渝东南少数民族色彩资源的对比色、互补色的应用,并结合现代产品包装设计和高校设计课程的实践教学,探索传统少数民族色彩资源的开发利用,满足我们现代生活的多种需求。The main function of modern packaging design is not only to protect goods, but also to beautify products and convey commodity information. Color is the key element in modern commodity packaging design. It has a strong visual impact on the promotion of commodity color and has a direct impact on consumers. Starting from the basic characteristics of color elements in packaging design, this paper studies the application of contrasting and complementary colors of color resources of minority nationalities in southeastern Chongqing according to the consumer’s consumption demand and the psychological demand of seeking novelty and change, and explores the traditional minority nationalities in combination with the practical teaching of modern product packaging design and design courses in Colleges and universities. The development and utilization of color resources meet the needs of our modern life.

关 键 词：渝东南 色彩资源 包装设计 应用 

分 类 号：TU238[建筑科学—建筑设计及理论]