石油零售营销决策系统的研发与实践  

Development and Application of Oil Products Retail Marketing Decision System

作　　者：缪运录 江海[1] Miao Yunlu;Jiang Hai

机构地区：[1]中国石化广东石油分公司,广东广州510620

出　　处：《石油库与加油站》2019年第1期22-26,I0002,共6页Oil Depot And Gas Station

摘　　要：面对广东石油成品油市场激烈的竞争形势,利用信息化手段,设计了一套成品油零售实现全局、科学和快速决策的新型营销系统。比较详细地介绍了该系统的总体架构、技术架构、系统功能和关键技术与创新点,用实际案例证实了该系统在石油零售营销决策过程中发挥了重要作用。In the face of the fierce competition situation in the oil product market in Guangdong Province,a new marketing system is designed to realize the comprehensive,scientific and rapid decision- making of the oil product retailing by means of information technology.The overall configuration, technical architecture,system function,key technology and innovation points of the system are introduced in detail.The application case showed that the system could play an important role in the decision-making process of oil products retail marketing.

关 键 词：成品油 市场 竞争 营销系统 设计 介绍 应用 

分 类 号：F426.22[经济管理—产业经济] F274