移动互联网环境中的APP品牌标志设计  

APP BRAND LOGO DESIGN IN MOBILE INTERNET ENVIRONMENT

作　　者：胡安华 陈利忠 

机构地区：[1]北京工业大学艺术设计学院视觉传达设计系

出　　处：《包装与设计》2019年第1期102-103,共2页Package & Design

摘　　要：1.较高的可识别性至关重要移动互联网时代的品牌传播不同于传统媒介,电视、门户网站、户外广告都已不能满足当下的传播需求。信息的传播变得简单高效.以一种“碎片化”的形式呈现给大众。一个APP想要在应用商店中脱颖而出。首先视觉上要满足基本的识别性、差异性。特别是在同类APP的分类列表中,如何做到吸引用户眼球十分重要。Different from previous brand communication methods,brand communication in the mobile Internet era has no boundary,no field and no dead corner.In particular,mobile apps are displayed in various APP stores for users to download,and the possibility of being found is even "one in a hundred".Based on the brand logo design in the graphic design,this paper analyzes the characteristics of the current mobile Internet brand communication,and works out the idea and principle of APP brand logo design in the mobile Internet based on the user experience research.

关 键 词：品牌传播 APP 移动互联网 标志设计 环境 可识别性 互联网时代 门户网站 

分 类 号：TB482[一般工业技术—包装工程]