卖场的设计原则——宜家家居品牌的设计效果分析  

The Principles for Large Store Design:The Design Effect Analysis of IKEA Store

作　　者：杨笑春 Yang XiaoChun(School of Fine Arts &Design Guangzheu University,Guangzhou 510006,China)

机构地区：[1]广州大学美术与设计学院,广州510006

出　　处：《艺术与设计（理论版）》2019年第1期59-62,共4页Art and Design

摘　　要：宜家家居作为一个成功的家居卖场营销品牌,其空间设计有许多可取之处。其契合品牌形象的空间设计效果,来自于对消费者空间体验规律的应用和对空间场景的主题性、丰富性、一致性和系统性的控制。把这种人与环境的关系控制规律提炼出来,就成为了卖场设计的参考原则。As a successful brand on home furnishing, there are many shining points in the space design of the IKEA Store. The space design effect fits the brand image, which is obtained by use of the law of consumer space experience and the control of theme, richness, consistence and architecture of the space scene. These key relationships between people and environment have been analysed and concluded as the referenced principles for large store design.

关 键 词：空间主题 体系化处理 层次把控 卖场设计 

分 类 号：TU22[建筑科学—建筑设计及理论]