南宁市旅游商品开发研究  

A STUDY ON THE DEVELOPMENT OF COMMODITIES FOR TOURISM IN NANNING CITY

作　　者：谭丽燕[1] 

机构地区：[1]广西教育学院旅游与环境学系,广西南宁530023

出　　处：《热带地理》2002年第1期71-75,共5页Tropical Geography

摘　　要：分析南宁市旅游商品资源优势及旅游商品开发中存在的问题。根据旅游商品资源优势及旅游商品开发设计的原则 ,设计旅游商品系列和旅游商品销售网点空间布局。The tourist commodity resources of Nanning city enjoy great advantage but its development is still in primary stage. According to the principle of tourist commodity development and its advantage, the thesis designs a series of merchandise including national minority handicrafts, herbal medicine, green stuff, local flavor stuff and souvenirs of cultural and historic significance. On the layout of commercial network, it plans to develop national minority shopping area, delicacies street around the region of the Wind and Rain Bridge, and sell special tourist commodity in scenic spots. It also focuses on the governmental leadership on the production of tourist commodity, cooperation between functional departments and support and management of tourist commodity so as to advance sustainable, steady and healthy growth of Nanning′s tourism industry. It puts forward the strategies of famous brand, which aims to create brand products for China and the world,and the concept of the overall sales promotion, which combines modern promotional method with traditional ways.

关 键 词：南宁市 旅游商品 开发 设计 销售网点 空间布局 

分 类 号：F592.3[经济管理—旅游管理]