旅游线路产品开发创新的路径研究——以“船进神农架”为例  

The Path Innovation for Tourist Route Development:An Case Study On "ship into the Shennongjia"

作　　者：潘金玉[1] 吴涛[2] 

机构地区：[1]重庆工商大学旅游与国土资源学院,重庆400067 [2]教育部长江上游经济研究中心,重庆400067

出　　处：《旅游论坛》2014年第3期25-31,共7页Tourism Forum

基　　金：教育部青年基金项目"旅游企业网络声誉评价与管理研究"(NO12XJC790010)

摘　　要：旅游线路开发创新是旅游企业避免同质化竞争,提升自身竞争优势的重要方法和手段,也是国际上衡量一国旅游业竞争优势的重要指标。通过对国内成功的典型线路产品创新案例研究发现,旅游线路开发创新的成功受旅游目的地旅游资源禀赋状况、旅游客源市场条件等多个因素的耦合作用,是一项极具层次性和系统性的经济活动。The innovation of tourist route development is an important method to avoid homogeneous competition and improve competence for tourist enterprises,which is also an important index to measure the advantage of the country＇s tourism industry in internation.This article,using the typical case studies,found that the sucess of tourist route development is coupling effected by tourist resource endowment of the destination、the market conditions of the guest foundation,and other factors.In a word,the in-novation of tourist route development is an economic activity with gradation and system.First,it needs innovative route design, which is based on tourism resource endowments of tourist destination and the analysis of tourist market conditions;Secondly,it needs the selection of the innovative chance ,which is based on the optimal market conditions;Finally,it also needs maintenance for the innovation of tourist route development.

关 键 词：旅游线路 创新 路径 

分 类 号：F592.7[经济管理—旅游管理]