高校基金会自媒体公益传播研究  

Research of We-Media Commonweal Communication for College Foundation

作　　者：许中华[1] 王建昌[1] 伍卓深[1] 

机构地区：[1]华南理工大学教育发展基金会,广东广州510640

出　　处：《华南理工大学学报（社会科学版）》2014年第3期109-114,共6页Journal of South China University of Technology(Social Science Edition)

基　　金：广东省哲学社会科学"十二五"规划项目(GD13XGL06);华南理工大学中央高校基本科研业务费资助项目(2013GZ11;2013GM10)

摘　　要：近年来,自媒体(微博、微信等)正逐渐成为公众获取信息、进行交流的重要工具。本文在深刻认识自媒体特点、总结高校基金会公益传播诉求的基础上,分析自媒体在高校基金会公益传播中的作用,探讨其运用现状及应对策略。In recent years,We-Media （weibo,weixin,etc）has gradually become an important tool of accessing information and communicating for the societal public.It not only supplies references to the development of college foundation,but also improves the perfection of the relevant theoretical research system when strengthening the research of We-Media commonweal communication of college foundation.Based on profound understanding of the We-Media features and summarizing college foundation’s public communication demands,the paper analyzes the functions of We-Media in college foundation’s commonweal communication and discusses the current situation and countermeasures.

关 键 词：高校基金会 自媒体 公益传播 

分 类 号：G647[文化科学—高等教育学]