电子商务环境下产业集群竞争优势影响因素研究——基于珠三角传统产业集群的实证研究  

Study on Industrial Clusters Influencing Factors of Competitive Advantage under the E- commerce——An Empirical Study of Traditional Industrial Clusters Based on the Pearl River Delta

作　　者：陶安[1] 覃艳华[1] 曹细玉[1] 

机构地区：[1]电子科技大学中山学院,广东中山528402

出　　处：《科技管理研究》2014年第14期149-154,共6页Science and Technology Management Research

基　　金：广东省自然科学基金项目"电子商务环境与顾客选择行为下的双渠道供应链协调研究"(S2013010013437);中山市科技局项目"中山市中小型制造企业发展电子商务的策略研究"(413S44)

摘　　要：通过对珠三角产业集群内的300家中小企业进行问卷调查,提出集群内部企业电子商务应用能力、伙伴关系、供应链管理对产业集群竞争优势影响的若干假设,构建相关理论模型,并采用Cronbach'sα系数和因子分析方法对测量结果的信度和效度进行检验,运用结构方程模型对假设进行验证。实证分析结果表明:集群内企业电子商务应用能力对供应链管理和伙伴关系的维系有显著的正相关性;供应链管理对提升集群竞争优势影响显著;集群内企业电子商务应用能力和紧密的伙伴关系对集群竞争优势的提升需要通过供应链管理系统进行传导。Through a questionnaire survey of 300 SMEs of the Pearl River Delta industrialcluster,We made several assumptions affect the competitive advantage of industrial cluster by the enterprises within the cluster of e- commerce application ability,partnership,supply chain management,and construct the theoretical model. Using Cronbach＇s α coefficient and Factor analysis method measurement results of the reliability and validity of the inspection,using structural equation model to verify the hypothesis. The results of empirical analysis： There is significant positive correlation between the enterprises within the cluster of e- commerce application ability of supply chain management and partner relationship; Supply chain management on competitive advantage of industrial cluster effect; The impact of industrial clusters in the enterprise e- business application capabilities and partnerships to competitive advantage needs to be conducted through the supply chain management system. competitive advantage of industrial cluster needs to be conducted through the supply chain management system.

关 键 词：电子商务能力 伙伴关系 供应链管理 竞争优势 产业集群 

分 类 号：F121.3[经济管理—世界经济] F224F724.6