综合副刊应突出主题策划  

Comprehensive supplement should Stress the Theme Planning

作　　者：张小枚[1] 

机构地区：[1]鸡西日报社

出　　处：《鸡西大学学报（综合版）》2002年第1期80-81,共2页JOurnal of Jixi University:comprehensive Edition

摘　　要：现在读者所看到的报纸,在视觉上已把报纸所刊发的内容,从文化大餐的咀嚼中剥离出来,直接挑选精品以充实自己的胃口,因而,如何把一张报纸办得有声有色,把副刊版面办得适合读者的口味,是每一位编辑,都需要认真研讨的新课题。因此,综合副刊的主题策划应运而生,它既渲染了刊发的稿件内容,又适时地针对某一特殊事物进行烘托,还使许多堆砌的稿件得以刊发,收到的读后效果有事半功倍的成效。The newspaper that readers read today has separated its contents from the mastication of cultural food on vision and choose the cream to meet the needs of reads directly. How to make a newspaper be full of vivid and dramatic and make the space of supplement be suit the taste of reads? It becomes new task that every editor should study seriously. So theme planning of comprehensive supplement emerges at the times require. It propagates the contents of manuscripts as well as sets off something special by contrast in view of this situation at the right moment, and it can carry more manuscripts and gets twice the result with half the effort.

关 键 词：综合副刊 主题策划 烘托 编辑手法 报纸 副刊版面 编稿意识 编稿过程 稿件编排 

分 类 号：G215[文化科学—新闻学] G213