我国商业代理制发展中存在的问题及对策分析  

An analysis of the problem and the conuntermeasure against the development of the merchant agency in China

作　　者：张建伟[1] 

机构地区：[1]山东省经济管理干部学院,山东济南250014

出　　处：《华东经济管理》2002年第2期136-138,共3页East China Economic Management

摘　　要：商业代理制以其风险共担、服务优质和市场开拓能力强而成为市场经济条件下的一种新型营销方式。其在引入我国的 2 0年间的发展过程中 ,取得了令人瞩目的成绩 ,同时也出现了不少问题 ,面临很多困难。本文在分析我国发展商业代理制过程中出现的问题的基础上 ,提出了解决的对策和建议。Merchant agency system has been regarded as a new marketing style which can offer excellent services and develop markets.Remarkable achievements have been made in its development during the 20 years since merchand agency was led in China.But at the same time,many problems have cropped out,and some industrial and commercial enterprises have been confronted with numerous difficulties.Base on the analysis of the problems cropped up in the development of the merchant agency in China,the paper put forward the countermeasures.

关 键 词：营销管理 商业代理制 工商关系 中国 市场经济 营销方式 人才培养 

分 类 号：F721[经济管理—产业经济]