劣势高校必须树立三种观念  

The Universities and Colleges in Inferior Position must Acquire Three New Ideas

作　　者：马国庆[1] 

机构地区：[1]张家口师范专科学校政史系,张家口075028

出　　处：《张家口师专学报》2002年第1期67-71,共5页Journal of Zhangjiakou Teachers College

摘　　要：随着社会经济形势的不断发展,我国高等院校特别是劣势高校面临着巨大的挑战。劣势高校要想逐步走出困境,就必须进行观念创新,及时树立商品观念、经营观念和营销观念。With the continuous development of the social economic situation, the universities and colleges in inferior position are facing the tremendous challenge. If they want to extricate themselves from such a difficult position, they must change their concepts and acquire the ideas of commodity,management and marketing as quickly as possible.

关 键 词：劣势高校 观念创新 商品观念 经营观念 营销观念 教育发展 

分 类 号：G649.21[文化科学—高等教育学]