中小服装企业迎接WTO的对策  

Measures of Small and Medium Garment Enterprises for China Accession to WTO

作　　者：孙 熊[1] 

机构地区：[1]上海工程技术大学服装学院,上海200065

出　　处：《纺织学报》2002年第1期68-70,共3页Journal of Textile Research

摘　　要：在我国加入WTO后,国际品牌不断登陆,提出四点对策:（1）走专业分工之路;（2）接受高科技和信息化洗札;（3）利用电子商务,接外贸定单;（4）练好内功,寻找能发挥自身特色的发展之路。Chinese small and medium garment enterprises have been experiencing a three-period business procedure. For focusing efforts only on production, but neglecting products development, design and merchandising, in addition to economic depression and market stagnation all around the world, some small and medium enterprises face a difficult existence and even go bankrupt. The author proposes four measures to prepare for WTO eutry and dealing with many international fashion brand landing China: First, Specialization production; second, hi-technology and IT application; third, E-commerce trading and fourth, proper enterprise positioning. .........

关 键 词：中小服装企业 WTO 入世 企业管理 电子商务 品牌 外贸定单 

分 类 号：F426.86[经济管理—产业经济]