投资银行在承销方式下的最优决策分析  

Optimal Decision-Making Analysis of Investment Bank with the Mode of the Goods-in on Consignment

作　　者：张川[1] 潘德惠[1] 

机构地区：[1]东北大学工商管理学院,辽宁沈阳110004

出　　处：《东北大学学报（自然科学版）》2002年第6期546-548,共3页Journal of Northeastern University(Natural Science)

基　　金：国家重点科技攻关项目 (97 5 62 0 3 0 1)

摘　　要：模型引入潜在购买量作为推销费的函数 ,将随机需求量的概率分布与推销费联系起来 ,确定了投资银行的平均利润和发行量、推销费之间的关系·给出了证券发行市场中投资银行在承销方式下推销费和股票发行量的最优值 。The potential purchase volume was introduced as a function of the promotion expense, and the probability distribution of random demand with certain stock was suppossed to relate the promotion expense. Therefore,a model is established to describe the relationship among the average profit of investment bank, the issue volume and the promotion expense. With the mode of the goods in on consignment in the stock issue market, the optimal promotion expense and the issue volume of investment bank are deduced based on the model. Then, a decision making support tool for investment bank is supplied to establish the stock issue strategy and promotion tactics.

关 键 词：最优决策 潜在购买量 推锁费 随机需求量 发行量 承销方式 投资银行 证券市场 证券发行市场 

分 类 号：F830.91[经济管理—金融学]