电子商务模式分析与方法创新  

Analysis of Innovation Method of E-Commerce Business Models

作　　者：方孜[1] 王刊良[1] 

机构地区：[1]西安交通大学,陕西西安710049

出　　处：《西安交通大学学报（社会科学版）》2002年第2期65-69,共5页Journal of Xi'an Jiaotong University：Social Sciences

基　　金：教育部高等学校博士学科点专项科研基金 (2 0 0 0 0 6982 6)

摘　　要：提出了基于产品、定价、渠道、促销、顾客定位 ,商流、信息流、资金流、物流 (5P4F)的电子商务模式的分析方法和企业电子商务模式创新方法 ,并对电子商务模式进行了描述和分析 。An analysis method for e-commerce business mode and an innovation method for e-commerce business for enterprises are presented based on 5P4F (5P refers to Product, Price, Place, Promotion and Position; 4F refers to business flow, information flow, capital flow and logistics flow. A description is made regarding e-commerce business models in an attempt to provide the e-commerce business mode innovation with a reference mode framework and ideas.

关 键 词：电子商务 商务模式 5P4F 方法创新 

分 类 号：F713.36[经济管理—产业经济]