论茶叶的创名牌——安溪乌龙茶创名牌的启示  

A discussion on establishing a brand of tea——The enlightenment from Anxi oolong tea

作　　者：许安心[1] 陈永忠[2] 李勇泉[3] 

机构地区：[1]华侨大学经济管理学院,福建泉州362011 [2]安溪县茶果局,福建泉州362011 [3]福建农林大学经济与管理学院,福建福州350002

出　　处：《福建农林大学学报（哲学社会科学版）》2002年第1期49-51,共3页Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)

基　　金：福建社会科学院"九五"规划课题资助项目

摘　　要：结合安溪乌龙茶创名牌的实践 ,分析了名牌农产品与名牌茶叶的内涵 ,创名牌对提高市场竞争力的意义 。Based on the experience from the practice of Anxi oolong tea, the intensions of famous brand agricultural products and famous brand tea as well as the significance of establishing a brand for increasing competitive power on markets are analyzed, meanwhile the primary approach for establishing a brand of tea is proposed

关 键 词：茶叶 创名牌 基本思路 

分 类 号：F713.3[经济管理—产业经济]