政务微博在舆论生态环境中的经济学分析——政务微博话语权研究系列之十  

The Economics Analysis of Government Microblog in the Public Opinion Environment: This is the Tenth in a Series of Research on Discourse Power of Government Microblog

作　　者：梁芷铭[1] 

机构地区：[1]钦州学院法律与公共管理学院,广西钦州535099

出　　处：《生态经济》2014年第8期145-147,共3页Ecological Economy

基　　金：国家社会科学基金项目"交往理论视域下政务微博话语权研究"(13XGL008);广西教育厅科研项目"网络审美生态系统的失衡与重构"(201106LX551)

摘　　要：政务微博为政府和民众搭建了一个非常便利的交互平台,民众参与热情高涨,这里已经成为体现民意、民情的重要舆论场所,也是政府机关执政为民,获取民意资源的最重要渠道。文章先对政务微博舆论的生态环境进行了简单介绍,然后从经济学的角度对政务微博舆论环境中的经济价值进行了详尽分析,并针对政务微博运行中存在的问题,重点解读了相应的对策和措施,强调发挥政务微博最大效益的重要性和必要性。Microblog build a convenient interactive platform between the government and common people. Common people are active in discussing on the platform, which has become an important place to change opinions and an important place for the government to get public resources. This article gives a brief introduction of ecological environment of public opinion, then conducts a detailed analysis of the economic value of the environment from the economic point of view, and with a focus on the interpretation of appropriate policies and measures for operation of government microblog problems, stessing the importance of played government microblog for maximum effectiveness and necessity.

关 键 词：政务微博 舆论环境 经济价值 存在问题 对策措施 

分 类 号：D630[政治法律—政治学] G206[政治法律—中外政治制度]