什刹海:京城贵地的时尚变迁  

Shi Chahai:Fashion Vicissitude of Capital City

作　　者：许苗苗[1,2] 

机构地区：[1]北京市社科院文化研究所 [2]首都文化发展研究中心

出　　处：《中国名城》2014年第7期54-59,共6页China Ancient City

基　　金：北京市社科基金青年项目"都市新空间与历史记忆"(批准号:13WYC045)

摘　　要：什刹海区域是北京内城新兴的休闲旅游区。2000年左右,什刹海还只是一片普通居民区,但短短两三年间,它经历了从普通到显赫的转变,获得"中国最美城区"的称号。这一成功的都市新空间采用了以下几种营造策略。首先应和了国人观念的转变,旅行者把对景点的参观转变为闲暇的享受。其次是在消费文化主题下的包装策划,突出区域的日常化、时尚化及其与传统的关联性。第三是在同质化中显优势,一方面不排斥全球化的流行元素,一方面以差异化内涵使自身成为国内、国际友人都乐于接受的景点。Shichahai area is a newly emerged tourist area in central Beijing. It changes within only 2-3 years from a normal living area to an attractive sight spot. Researchers can find some successful experiences from this urban space as follows. Firstly, the idea of travel has changed from sigh seeing to leisure enjoying in recent years. Secondly, the design of this area emphasises on its close relations with everyday life, fashion and tradition. Thirdly, Shichahai area combines globalising with localizing, and this makes it characterised.

关 键 词：什刹海 都市文化 空间生产 

分 类 号：C912[经济管理]