打造高校图书馆的形象经济——论网络时代高校图书馆的知识公共空间建设策略  

Creating the Image Economy of University Library——Discussion on the Strategies for the Construction of the University Library's Public Knowledge Space in the Network Era

作　　者：张静[1] 

机构地区：[1]海南师范大学,海南海口571158

出　　处：《科技情报开发与经济》2014年第11期14-16,共3页Sci-Tech Information Development & Economy

摘　　要：网络阅读给高校图书馆带来了严峻的挑战,在知识资源不再稀缺的市场环境下,高校图书馆可能正在逐渐被边缘化。在这种状况下,高校图书馆应该适应网络时代的形象经济的需要,以资源个性化、概念商品化、品牌资本化、传播市场化等形象经济原则打造一个具有高度区隔性的知识公共空间,践行现代图书馆的基本理念。The network reading brings a serious challenge to university library that is being increasingly marginalizing under the market environment where the intellectual resources are no longer scarce. In such a situation, university library should adapt to the needs of the image economy in the network era, create a public knowledge space with higher segregation by using some principles of the image economy such as the personalization of resources, commercialization of concepts, capitalization of brands, and marketization of transmissions, etc., and practice the basic conceptions of modern library.

关 键 词：高校图书馆 形象经济 知识公共空间 网络时代 

分 类 号：G258.6[文化科学—图书馆学]