信任的测度  

The Measurements of Trust and Trustworthiness

作　　者：郑昊力 

机构地区：[1]浙江大学经济学院 [2]浙江大学跨学科社会科学研究中心

出　　处：《南方经济》2014年第7期100-105,共6页South China Journal of Economics

基　　金：国家社科基金重点项目“关于新兴经济学理论创新的综合研究”(13AZD061)阶段性研究成果;教育部人文社会科学重点研究基地重大项目“行为经济学与中国社会变迁研究”(06JJD790031)的资助

摘　　要：信任在人类社会关系中扮演着重要的角色,被认为是合作秩序的基石、社会维系正常运行的润滑剂。本文讨论了两种信任测度方法的区别及其一致性问题,讨论了信任行为背后的个体偏好——主要包括涉他偏好和背叛规避偏好的分解与测度问题,最后介绍了浙江大学跨学科社会科学研究中心(ICSS)针对中国被试所做的信任测度实验及结论。Trust plays a significant role in almost all human social relationships. It is generally considered as the foundation stone of human cooperation in dailylife and is regarded as the economic lubricant securing our normal social life. In this paper, we discussed the consistance of two different measurements of trust and trustworthiness, the influence of personal preferences mainly other - regarding preference and betrayal aversion preference on trust behavior and finally briefly introduced the researches concerning trust of Chinese subjects carded out by Interdisciplinary Center for Social Sciences of Zhejiang University.

关 键 词：信任博弈 信任度 可信任度 涉他偏好 背叛规避 

分 类 号：F011[经济管理—政治经济学] F016