产权流动是国有传媒机构改革的根本出路  

Flow of Property Right is the Fundamental Way out for the Reform of State-owned Media Organizations

作　　者：佟雪娜[1] 李怀亮[2] 

机构地区：[1]中国传媒大学艺术学部,北京100024 [2]中国传媒大学文法学部,北京100024

出　　处：《河北经贸大学学报》2014年第5期106-110,共5页Journal of Hebei University of Economics and Business

基　　金：教育部人文社科重点研究基地重大项目"国际传媒秩序重构与中国传媒产业发展战略"(2009JJD860005)研究成果

摘　　要：产权流动是市场经济改革深化的重要形式之一,是按市场规律发展的必然趋势。通过国际视野的对照与案例分析可以看出,中国国有传媒机构的产权流动是一个急迫的现实问题,由于所有制的限制、行政干预过多等原因,国有传媒机构进行产权流动应将决策权、执行权和监督权分开而独立,探索国有传媒机构的产权改革,着力改变"发展惰性",进行有限创新,全面探索多元资本进入机制。The flow property is one of the important form of market economy reform deepening, is the inevitable trend ofdevelopment according to market rule. Through the international vision and the case analysis, you can see that the propertyfights of state-owned Chinese media flow is a realistic problem urgently, as a result of the limitation of system of ownership,excessive administrative interference, the state-owned media organizations should separate and have independent decision-making power and executive power and supervision to flow property, gradually break the bottleneck, explore the property fightsreform of state-owned media organization, focus on change inertia ＂development＂, carry out the limited innovation, and fullyexplore diversified capital into the mechanism.

关 键 词：国有传媒机构 产权流动 资本集约度 规模效应 并购 动因 整合 多屏竞争 

分 类 号：G211[文化科学—新闻学]