文创产业与旅游产业的灰色关联度分析——基于产业融合的杭州视角  

Grey Correlation Analysis of Cultural and Creative Industry and Tourism Industry—Hangzhou Perspective Based on Industrial Convergence

作　　者：华钢[1] 

机构地区：[1]杭州师范大学钱江学院,浙江杭州310016

出　　处：《嘉兴学院学报》2014年第4期27-32,共6页Journal of Jiaxing University

基　　金：浙江省教育厅科研项目基金资助(Y201224927);杭州师范大学"城市学"专项课题基金资助(2012csx18);杭州师范大学钱江学院课题基金资助(2012QJJG08)

摘　　要：借用灰色关联度分析法探讨了杭州市文创产业与旅游产业的融合情况。研究发现,两者之间的融合度非常高,与杭州实际情况相符。另外,文创产业与国内旅游业的联系更加紧密,其与旅游产业内部子行业的关联度系数也比较高。其中餐饮业是与其联系最为紧密的子行业,相比之下,理论上联系最紧密的景区(点)业相对较弱,住宿业与其的联系也比较理想,但仍具有融合的空间。The grey correlation analysis method is used to explore the convergence of Hangzhou＇s cultural and creative industry and tourism industry.It is found that the integration coefficient between the two industries is very high,consistent with the actual situation in Hangzhou.In addition,the cultural and creative industry is more closely related to the domestic tourism industry;and its correlation coefficient with the tourism industry sub sectors is relatively high.The catering industry,as one of the sub sectors,is most closely linked to the cultural and creative industry.In comparison with the catering industry,the scenic（points）industry,though of the highest level of connection in theory,is relatively weak;and the connection between the cultural and creative industry and the accommodation industry is ideal,but there still exists the space for further integration.

关 键 词：文创产业 旅游产业 融合 关联度 灰色关联度 杭州 

分 类 号：F592.755[经济管理—旅游管理]