简述中国电视观念的沿革  

A brief description of the evolution of the concepts of the television media in China

作　　者：白阳[1] 

机构地区：[1]中国传媒大学传播研究院,北京100024

出　　处：《湖南大众传媒职业技术学院学报》2014年第4期8-11,共4页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：中国电视在半个世纪的发展过程中,观念历经变革。电视本体从制作人时代到制片人时代再到策划人时代的步步演进,推动了电视节目形式单个节目—栏目化—频道化的步步递进,受众的地位也由被动转为主动。这些生动鲜活的观念,指导着电视实践的推进和发展。In the course of the half-century development , the concepts of the television media has been in the great e-volution in China .TV media people TV media people have experienced the gradual shift from the-producer-age, to the-pro-duction-manager age, then to the-creative-director-age, which brought along the program change , from sole program, to TV columns, then to TV channels.Meanwhile, audiences changed their initiative .In sum, these lively concepts are on their way of leading the TV media to operate and develop .

关 键 词：电视 观念 演变 

分 类 号：G229.29[文化科学]