铸造会展中竞争情报的挖掘  

Competitive Intelligence Gathering in Casting Exhibition

作　　者：韦小华[1] 

机构地区：[1]广西科技情报研究所,广西南宁530022

出　　处：《铸造技术》2014年第6期1279-1281,共3页Foundry Technology

摘　　要：在铸造会展中,企业可以了解本行业技术发展的概貌、同行之间的策略以及相关产业的关联。铸造企业利用会展开展竞争情报活动,往往达到事半功倍的效果,是竞争情报活动不容忽视的手段。通过加强对企业参会前的培训,挖掘会展活动中的情报资源,提高企业利用会展活动开展情报的能力,对于增强企业的竞争能力具有重要的作用。In foundry exhibition, organizations can understand the development overview ot industry tecnnoiogy, strategy among peers, as well as relevant industry associations between the rows. The competitive intelligence activities are often used by casting companies in exhibition to achieve a multiplier effect, in which the competitive intelligence activities is what can not be ignored. Strengthening the business training before exhibition, gathering the intelligence resources in exhibition activities, and enhancing the capacity of business intelligence via events is important in strengthening the competitiveness of enterprises.

关 键 词：会展经济 竞争情报 情报挖掘 

分 类 号：G350[文化科学—情报学] F416.4[经济管理—产业经济]