中央电视台东莞扫黄报道的框架分析  

Analysis on the Narrative Framework of CCTV's News Report on "Eliminating Pornography in Dongguan"

作　　者：朱丹红[1] 黄凌飞[2] 

机构地区：[1]华侨大学文学院,福建泉州362021 [2]兰州大学哲学社会学院,甘肃兰州730000

出　　处：《兰州大学学报（社会科学版）》2014年第4期59-64,共6页Journal of Lanzhou University（Social Sciences）

基　　金：国家社会科学基金项目(13CSH053)

摘　　要：运用媒介框架理论对2014年2月9日至16日央视报道东莞扫黄的19组新闻进行框架分析。研究发现,央视对事件的报道,总体上定位在依法治理色情嫖娼这一叙事框架中。报道凸显了主流媒体的意识形态宣传功能,报道框架不仅十分契合法治中国这一主流意识形态价值观,而且十分契合目前强调社会治理和反腐重要性的官方话语精神。但是,央视报道引发的负面舆论反应,也意味着在社会认同和价值观多元化、碎片化的时代,媒体亟需创新新闻报道策略,拓展新闻报道的叙事框架。Using the media framework theory, this paper has analyzed the discourse, the framing device, and reasoning device of nineteen CCTV reports on ＂eliminating pornography in Dongguan＂ broadcasted from 9 to 16 February, 2014. The analysis shows that the narrative framework of CCTV＇s reporting of the whole event is ＂eliminating prostitution in a legal way＂. The reports not only highlighted the supervision function of news media but also established the image of an efficiently functioning government. Generally the purpose of news reports is to clarify the importance of the rule of law as well as the serious consequences caused by the absence of the rule of law in order to rebuild public confidence in the law and restore the dignity of the law. This group of reports highlighted the function of ideological propaganda of mainstream media; they also complied with the underlying tone of the official discourse stressing the importance of social governance and anti-corruption. However, the negative public response to these reports had also revealed that in an era full of diverse social identities and values, news media call for innovative strategies for news report, especially in narrative frameworks.

关 键 词：中央电视台 东莞扫黄 新闻媒体 舆论监督 

分 类 号：C912.4[经济管理]