The Study of Marketing Tactics for SoLoMo-Mode- Based Handset Banks  

作　　者：Liu Jian 

机构地区：[1]College of Public Administration, Huazhong University of Science and Technology, Wuhan, Hubei, 430074)

出　　处：《International Journal of Technology Management》2014年第9期34-36,共3页国际技术管理

摘　　要：In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where they choose. In this way, fast and easy banking is available to clients. This paper centers on marketing tactics of handset bank and thus presents a SoLoMo-based handset bank marketing mode, in order to provide a reference to the innovation and practice of handset bank marketing principles and means.

关 键 词：Handset bank Marketing tactics SoLoMo mode 

分 类 号：TN929.53[电子电信—通信与信息系统] TL631.2[电子电信—信息与通信工程]