试析中国益智类电视节目的探索与创新  

Exploration and Innovation of Chinese Quiz TV Show

作　　者：沈健[1] 

机构地区：[1]浙江卫视节目中心

出　　处：《浙江传媒学院学报》2014年第4期133-136,共4页Journal of Zhejiang University of Media & Communications

摘　　要：益智类电视节目起源于西方国家,是指以游戏、竞赛或问答的形式为载体,通过智力与知识的比拼赢得奖品的节目,其目的是为了在娱乐的过程中传播知识。益智类电视节目在我国经历了将近14年的本土化发展历程,对人们的价值取向和知识构建产生了重要的影响作用。通过分析中国益智类电视节目的发展现状和特点,总结发展过程中的问题和缺陷,阐述益智类电视节目创新的途径,有利于为未来益智类电视节目的发展提供借鉴意义和理论支持。The Quiz TV show was originated in western countries,which performed as games,contests and Q&A,etc.,the participants can won the prize by competing intelligence and knowledge,the purpose for this show is spreading knowledge through an entertainment way.The Quiz TV show has developed in China for14 years,which cause a deep influence in people' s value orientation and knowledge structure.This essay will analyze the actuality and specialty of Quiz TV show in China,sum up the problems and defects in the process of development,expound the way to innovate this kind of show,hoping to provide some reference and theoretical support for Quiz TV show in the future.

关 键 词：益智类 电视节目 探索创新 

分 类 号：J971.9[艺术—电影电视艺术]