我国视频网站发展态势与前瞻  

The Development and Tendency of Video Sites in China

作　　者：程美华[1] 史帅[1] 

机构地区：[1]上海理工大学出版印刷与艺术设计学院,上海200011

出　　处：《重庆社会科学》2014年第7期95-100,共6页Chongqing Social Sciences

基　　金：沪江哲社重点项目"当代出版家经营管理思想研究"(批准号:14HJ-DZ-001)

摘　　要：网络视频在我国经历了七年多的竞合发展。与国外的差异化发展模式不同,我国的视频网站呈现内容多样、各有侧重的特点。目前视频网站既有"旧病"又有"近忧",用户粘性不强成为其面临的核心问题。未来视频网站发展应在内容和技术两个层面着力。在内容层面,应建立内容生态圈,发展网络院线;在技术层面,应实现情境化播放,利用好大数据挖掘技术。In China, video sites have experienced 7 years of cooperation and competition development. Unlike the development models of foreign countries, Chinese video sites have rich contents and at the same time focus on some very important fields in china. Nowadays, there are many difficulties in the development of video sites,in which the core of the problem is the lack of user viscosity. In the future, the development of video sites should highlight both on content and on the technology. As for the content, we should establish the ecosystem of content and development the internet-based cinema. For the technology, we should achieve scene play and take full advantage of the Data mining technology.

关 键 词：网络视频 视频网站 视频内容 

分 类 号：F416.6[经济管理—产业经济]