满族民俗旅游业SWOT分析及开发策略探究——以哈尔滨市南岗区红旗满族乡为例  

Developmental Strategy of SWOT of Folk-Custom Tourism of Manchu——A Case of Red Fag Manchu Village in Harbin

作　　者：常征[1,2] 梁振民[2] 葛浩浩[1] 

机构地区：[1]哈尔滨学院哈尔滨城市文化研究所,黑龙江哈尔滨150086 [2]东北师范大学地理科学学院,吉林长春130024

出　　处：《哈尔滨学院学报》2014年第7期30-33,共4页Journal of Harbin University

基　　金：哈尔滨学院高等教育教学改革项目;项目编号:XJG2013006;黑龙江省教育厅2013年大学生创新创业训练计划项目;项目编号:201310234019

摘　　要：哈尔滨市红旗满族乡是清朝满族屯垦遗址,拥有丰富的满族民俗资源和开发民俗旅游业的社会经济条件。文章以哈尔滨市红旗满族乡民俗旅游为研究对象,对旅游资源的历史遗存和开发现状进行了描述,利用SWOT分析法对满族民俗旅游业的优势、劣势、机遇和挑战进行了分析,提出了满族民俗游的合理有序开发的对策。Manchu,as one of Chinese nationalities, has a long history. They made a great contribution to the Chinese culture. The Red Flag Manchu Township in Harbin,which was a site of military reclamation in Qing Dynasty,owns rich Manchu folkway resources and social economy condition to develop the folkcustom tourism. The folkcustom tourism is studied here to describe the historic remaining of tourism resources and development status. At the meantime, the SWOT method is used to analyze the strength,weakness,opportunity and threat that the Manchu folkcustom tourism will meet in the development process. Suggestions are proposed here based on the analysis above.

关 键 词：满族 民俗旅游 开发 红旗满族乡 

分 类 号：F590[经济管理—旅游管理]