微博在档案公关中的应用初探  

Research on Microblog Application in Archives Department

作　　者：锅艳玲[1,2] 曹健慧[3] 杜士欣 

机构地区：[1]河北大学管理学院,河北保定071002 [2]中国人民大学信息资源管理学院,北京100872 [3]河北科技师范学院人事处,河北秦皇岛066004

出　　处：《档案与建设》2014年第6期14-17,20,共5页Archives & Construction

摘　　要：作为Web2.0思想的新应用,微博以其特有的优势大大推动了网络公关业务的发展。文章通过调查,对微博在档案公关中应用的现状及存在的问题分析,提出了调整定位、强化管理、优化微博内容以及完善与相关各方沟通等四点策略,旨在将微博与传统的公关方式、档案网站建设以及时下较为新型的沟通方式(如微信等)进行有效整合,促进档案部门社会功能的发挥。As a new application of Web2.0, microblog has greatly promoted the development of public relations network because of its unique advantages. Based on the analysis of current situation and existing problems in the microblog application in archives department, the following tactics are put forward, such as adjusting position, strengthening management, optimizing microblog ＇ s content and improving communication with relevant parties.The tactics aim at integrating microblog with traditional public relations methods, archives＇ websites and new form of communication （such as micro-letters, etc.） to promote the social function of archives department.

关 键 词：微博 档案公关 微博公关 

分 类 号：G206[文化科学—传播学] G279.2