沃尔沃卡车:厉兵秣马,信心十足  

Volvo Always Keep the Truck Ready for Driving and Keep Confi dence in Mind

作　　者：于占波[1] 

机构地区：[1]《商用汽车》编辑部

出　　处：《商用汽车》2014年第13期66-67,共2页Commercial Vehicle

摘　　要：沃尔沃卡车在之前的3个品牌核心价值观＂品质、安全、环保＂基础上,结合产品特性与客户运营需求,逐步衍生出6个价值观念,以帮助客户应对当前面临的商业挑战。尽管进口卡车在中国市场的基本面并没有得到实质性改变,但能够明显感觉到,最近一段时间,沃尔沃卡车在中国市场的信心正在不断提升,既源于投入巨资打造的全新平台产品,更源于对中国市场的长期看好。Though imported truck market so far has not changed fundamentally as a whole, and there is truly a sign that Volvo＇s confidence in China market has been clearly increasing through consistent heavy investment on new products development and holding a prospective view of long-term promising market.

关 键 词：沃尔沃卡车 实质性改变 品牌核心 运营需求 陆博 平台产品 副总裁 上市仪式 生产效率 车辆完好率 

分 类 号：F416.471[经济管理—产业经济]