四川省篮球培训市场的现状及影响因素研究  

Present Situation and Influence Factors of Basketball Training Market in Sichuan Province

作　　者：田虹[1] 周阳[2] 

机构地区：[1]成都体育学院体育系,四川成都610041 [2]成都中医药大学体育学院,四川成都610000

出　　处：《成都体育学院学报》2014年第8期46-49,共4页Journal of Chengdu Sport University

基　　金：四川省社会科学规划项目(SCI0W217)

摘　　要：篮球培训市场对推动群众体育具有十分重要的作用,特别是对促进青少年体育的发展和对学校体育的补充具有积极意义。采用问卷调查和统计分析的方法对四川省篮球培训的供需双方、价格机制、供需机制、市场媒介等方面的现状进行了研究,发现:四川的篮球培训市场供给主体以私营培训机构为主;需求主体以青少年居多,需求表现出多样化的特点;培训水平和场地成本决定了价格因素;成都市供需均衡对价格影响较大,其他城市供需均衡因素对价格的影响较小;市场媒介较单一,局限于传统模式。此外,还分析了篮球培训市场发展的其他影响因素,以期对相关主管部门的政策制定及体育培训相关机构的发展有所裨益。Basketball Training Market is essential to promete mass sports, it has postive meaning to the development and optinize of sports, especially for teevogert and schools. This paper adopts the methods of questionnaire investi- gation and statistical analysis to research the supply and demand of basketball training, the price mechanism, supply and demand mechanism, the present situation of the market medium and so on in Sichuan Province, finding that Sichuan basketball training market supply is mainly dominated by private training institutions. The main demand comes from teenagers with diversified characteristics. The price factors are determined by both training level and venue costs. In Chengdu, the balance of supply and demand decides the prices, while it is not so obvious in other cities. The market media seem to be limited with only traditional patterns.

关 键 词：四川省 篮球培训 现状 影响因素 

分 类 号：G841[文化科学—体育训练]