返利网综合评价  

Comprehensive Evaluation on Fanli Website

作　　者：李红霞[1] 

机构地区：[1]重庆工商大学电子商务及供应链重庆市重点实验室,重庆400067

出　　处：《重庆工商大学学报（社会科学版）》2014年第3期83-91,共9页Journal of Chongqing Technology and Business University：Social Science Edition

基　　金：电子商务及供应链系统重庆市重点实验室开放基金项目(2013ECSC0103);国家自然科学基金项目(70901080)

摘　　要：返利网是在当今电子商务迅速发展新需求下应运而生的。在新的竞争和挑战下,电子商务的发展需要新的盈利模式才能够获得长久发展,因此返利网在这个契机出现,返利网实际上作为一个三方平台给客户提供返利服务。文章介绍了返利网的概念及其发展现状和评价返利网的思路和方法,分析了返利网的盈利模式、返利网内外部竞争和返利网信息安全。通过对返利网的评价从而提出相应的建议和对策,使得返利网能够更加长久的发展。Fanli Website is emerged under the new demand of rapid development of e-commerce. Under the new competition andchallenge, the development of e-commerce needs the new profiting model to obtain long-term development, therefore, Fanli Web-site appearing at this opportunity really provides service for the customers as a platform of three parties. This paper introduces theconcept and development status quo of Fanli Website as well as the ideas and methods to evaluate Fanli Website, analyzes itsprofiting model, its internal competition and information security. Through the evaluation on Fanli Website, the correspondingsuggestions and measures are put forward to enable Fanli Website to long-term develop and to keep its promise.

关 键 词：返利网 电子商务 网购 电商 购物模式 

分 类 号：N32[自然科学总论]