遗产旅游地核心利益相关者利益诉求研究——以世界遗产地九寨沟为例  

Empirical Study on Interest Requirements and its Implementation of Core Stakeholders of Heritage Resorts——A case study of Jiuzhai Valley

作　　者：胡北明[1] 雷蓉[2] 

机构地区：[1]贵州财经大学旅游经济与管理研究院,贵阳550004 [2]贵州财经大学工商管理学院,贵阳550004

出　　处：《四川理工学院学报（社会科学版）》2014年第4期32-42,共11页Journal of Sichuan University of Science & Engineering(Social Sciences Edition)

基　　金：国家社科基金项目(12XMZ070)

摘　　要：遗产旅游地管理体制的改革是为了建立一种利益均衡机制,这个机制首先要能实现遗产旅游地核心利益相关者的主要利益诉求。文章以世界遗产地九寨沟为例,提出了用管理目标二维划分法来确定其核心利益相关者,从实证的角度探讨了核心利益相关者的利益诉求及其实现方式。研究结果表明:遗产旅游地在旅游开发过程中涉及关系复杂的众多利益相关者;不同的遗产地其核心利益相关者不同;不同利益相关者有着特殊的利益诉求,在实现利益诉求的方式上也存在较大差异。文章进一步研究指出,管理体制作为不同利益相关者利益诉求实现的制度规定,针对于不同的利益相关者应采取不同的管理策略。建立社区居民参与的利益平衡机制;构建遗产资源开发的制度性监督机制;完善遗产资源保护法律体系是未来我国遗产资源管理体制改革的重要方向。The reformation of heritage resorts management system is to establish a balance of interestmechanism and the main function of the mechanism is to achieve the heritage resorts core stakeholders‘interests demands. The article takes the world heritage resorts Jiuzhaigou as an example, and offers anapproach of two-dimensional management objectives to identify its core stakeholders. The paper furtherstudies the interests demands and its implementation from an empirical perspective. The results show thatheritage resorts involve a number of stakeholders with complex relationships in the tourism development;different heritage resorts with different core stakeholders; and different core stakeholders with specificinterests demands. And there are also quite different ways to those interests demands. Heritage tourismmanagement system reform is to establish a mechanism of benefit equilibrium, and this mechanism canrealize the main interests of the core stakeholders in heritage tourism. Taking the world heritage of JiuzhaiValley as an example and putting forward the management target 2D partitioning method to determine thecore stakeholders, the study discusses the interests of the core stakeholders and its way of realization. Theresults show that the heritage tourism involves many stakeholders with complex relationships in the tourismdevelopment process; different heritage resorts have different core stakeholders; different core stakeholdershave specific interests demands, and there are also quite different ways to those interests demands. Thearticle further points out that the management system, as implementation rules for the realization of differentstakeholders‘interests, should adopt different management strategies for different stakeholders. Thefollowings are important directions in the reform of the management system of heritage resources in China：（1） to establish the interests balancing mechanism for community residents to participate in the constructionof heritage resources; （2） to build institutional sup

关 键 词：遗产旅游地 九寨沟 利益相关者 利益诉求 管理体制 

分 类 号：F590.7[经济管理—旅游管理]