多元文化背景下的传统媒介生存——以电视为例  

The Survival of Traditional Media Under the Background of Multi Culture——A Case Study of TV

作　　者：杭孝平[1] 刘文红[1] 

机构地区：[1]北京联合大学,北京100101

出　　处：《北京联合大学学报》2014年第3期76-79,共4页Journal of Beijing Union University

基　　金：北京市属高等学校创新团队建设与教师职业发展计划项目(IDHT20130514)

摘　　要：随着全球经济一体化的不断深化,各国之间的文化交流越来越频繁,文化的多元化趋势表现得越来越明显,世界的文化多元化必将长期存在。在这种背景下,以电视为主的传统媒介面临着巨大挑战,电视传播媒介必须适应受众的多元化文化需求,无论是在电视节目的制作,还是在内容的选择上,电视媒介必须进行改变以增强竞争力。With the deepening of global economic integration,the cultural exchanges between countries have become increasingly frequent,and diversified culture is more and more obvious; the cultural diversity of the world will still exist for a long time. In this context,the traditional media,mainly the television,is facing enormous challenges,so the television media must adapt to the audience＇s diverse cultural needs. The television media must be changed to enhance competitiveness,both in the production of television programs and in the content selection.

关 键 词：多元化 文化 传统媒介 文化传播 

分 类 号：G229.1[文化科学]