汽车产品市场信息系统的设计与实现  

Design and Implementation of Automotive Product Market Information System

作　　者：马超[1] 

机构地区：[1]天津一汽夏利汽车股份有限公司

出　　处：《汽车工程师》2014年第7期52-53,共2页Automotive Engineer

摘　　要：整车企划阶段,需大量搜集和整理公司及竞争对手的产品、销量及企业动态等信息,由于信息资料存在着渠道、标准及时间不同等因素,对产品企划工作提出了更高的要求。文章选择B/S结构客户端,采用JSP架构,设计了一种支持自定义扩充的数据模型,开发了一套汽车产品市场信息系统。对数据进行电子化分析,实现从人工处理到自动处理的飞跃;通过数据信息共享,为协同作业和后续过程提供支持。实现信息的安全、高效、规范与完整的存储,为产品企划和市场分析提供准确的信息基础和数据支撑。In the vehicle planning stage, a large amount of information about company products and rival products, sales and activities of enterprises needs to be collected and sorted. Different channels, standards and time of information led to a higher requirement to product planning. Selecting client of B/S structure and applying JSP framework, a data model which supports custom expansion is designed, and the automotive product market information system is developed. Electronic analysis on data realized a leap frnm artificial processing to automatic processing. Data and information sharing provides support for collaborative work and follow-up process. The safe, effective, standard and integrated storage of information is achieved, which provides information and accurate data support for the product planning and market analysis.

关 键 词：整车企划 产品市场信息系统 用户价值价格梯 车型配置装备率 

分 类 号：TP311.52[自动化与计算机技术—计算机软件与理论]