福建省医疗旅游发展条件与战略探讨  

Conditions and strategy for development of medical tourism in Fujian Province

作　　者：黄秀娟[1] 林秀治[1] 赖启福[1] 林水富[1] 

机构地区：[1]福建农林大学管理学院(旅游学院),福建福州350002

出　　处：《福建农林大学学报（哲学社会科学版）》2014年第4期75-79,共5页Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)

基　　金：福建省科技厅项目(2013R0013)

摘　　要：医疗旅游已经成为国内外广泛关注的一个新兴旅游细分产业。从旅游资源、医疗旅游资源、医疗设施与技术等方面,分析了福建省发展医疗旅游的比较优势和比较劣势,认为福建省发展医疗旅游既符合福建省作为全国生态大省,建设生态文明先行示范区的目标定位,也具有较大的比较优势,应抢占先机,及早进入医疗旅游市场。同时,分析提出福建省发展医疗旅游的一些建议,包括战略定位、医疗旅游开发模式、医疗旅游产品开发方向等。Presently, the medical tourism has already become an emerging tourism industry segmentation with widespread attention beth domestic and overseas. The paper, from those respects of tourism resource, medical tourism resourcee, medical facility and technique, analyzes comparative advantage and comparative disadvantage for Fujian Province to develop medical tourism . It deems that, Fujian Province developing domestic medical tourism is not only in accordance with its developing orientation as a national ecological province and ecological civilization first demonstration area, but also has great comparative advantage compared with other provinces in China. It proposes that, Fujian Province should take the chance, and enter the domestic medical tourism market as soon as possible. In the end, some suggestions of developing medical tourism are provided which include strategic localization of Fujian Province, development pattern, the medical tourism product development direction.

关 键 词：医疗旅游 旅游发展 福建省 

分 类 号：F590.7[经济管理—旅游管理]