福建体育旅游现状及发展策略探讨  

Current situation and development strategy of Fujian sports tourism

作　　者：王隆华[1] 许政红[1] 黄美[1] 

机构地区：[1]福建农林大学体育部,福建福州350002

出　　处：《福建农林大学学报（哲学社会科学版）》2014年第4期80-84,共5页Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)

摘　　要：在对福建体育旅游优势分析的基础上,结合福建体育旅游所面临的机遇和挑战,提出充分利用政策扶持,做深做实产品项目开发;科学规划体育旅游的发展布局,夯实福建体育旅游的空间;努力实现体育旅游的跨界管理,加强专业人才的培训与交流;发挥对台体育交流与合作优势,加大周边区域合作;打造特色鲜明的体育旅游发展点,注重提升服务质量;加强宣传,探索在线市场拓展新模式等体育旅游发展措施。According to analysis of the advantages, opportunities and challenges of Fujian sports tourism, it is proposed to rely on policy support to veil-handle projects development for products, to rationally plan the development layout to ensure the space of Fujian sports tourism, to bring about the cross-border management of Fujian sports tourism and strengthen professional talents training and communication, to take the advantages of sports communication and cooperation with Taiwan and increase sports cooperation with neighbor regions, to create development points of sports tourism with distinctive characteristics and improve the service quality, and to strengthen publicity and explore a new mode to open up the online market.

关 键 词：福建 体育旅游 策略 

分 类 号：F590.7[经济管理—旅游管理]