从政治营销的视角看台湾民主:以民进党的实力消长为例  

On Democracy in Taiwan from Perspective of Political Marketing:A Case Study of Growth and Decline of DPP

作　　者：刘文科[1] 

机构地区：[1]中国人民大学国际关系学院

出　　处：《台湾研究》2014年第4期61-68,共8页Taiwan Studies

摘　　要：20世纪90年代以来,台湾社会的民主化发展取得了相当重要的成就,两次政党轮替已经使台湾民主逐步走向成熟。但是,台湾民主的发展仍然存在诸多问题,台湾民主的"异化"现象更是备受关注。在台湾民主日益成熟且相对稳定的情况下,深入理解台湾民主"异化"的原因,对于全面认识台湾民主政治,促进两岸关系的和平发展,具有重要的理论意义和实践价值。本文运用政治营销的相关概念,以民进党的实力消长为例,尝试探讨台湾民主"异化"的原因,并从新的视角解析和理解台湾民主问题。Since 1990s, Taiwan has achieved important fruits in democratization and party alternation in power has gradually improved the democracy. However, there are still many problems in the process of politi- cal development, especially the ＂alienation＂ of democracy which is concerned by many students. Under the condition that the democracy in Taiwan is improved and relatively steady, it is significant to deeply understand the reasons of the ＂alienation＂ for comprehensively recognizing the democracy and promoting the development of relationship between the two sides of the Strait. In this paper, the concepts of political marketing are ap- plied to discuss such reasons by a case study of growth and decline of DPP, so that the problems may be ex- plained and understood from a new perspective.

关 键 词：台湾民主 政治营销 民进党 实力消长 

分 类 号：D675.8[政治法律—政治学]