低碳旅游产品需求的经济学分析及其实现路径  

Economic Analysis and Implementation Methods of Low-Carbon Tourism Products Demand

作　　者：汪芳[1] 李东和[1] 

机构地区：[1]安徽大学商学院,安徽合肥230601

出　　处：《生态经济》2014年第9期73-76,共4页Ecological Economy

基　　金：国家社会科学基金项目(10CJY063);安徽大学青年科学研究基金项目(SKQN1018)

摘　　要：低碳旅游的发展就是旅游产品生产和消费的低碳化发展,其中旅游者对低碳旅游产品的需求是促进低碳旅游持续发展的巨大拉动力。但现实中旅游者不愿意自觉改变现有的旅游消费行为,对低碳旅游产品的需求不足。文章运用经济学中消费者行为理论分析工具,分析了旅游者偏好和旅游产品价格对低碳旅游产品需求的影响过程,并在此基础上指出了提高旅游者对低碳旅游产品的认知、增强旅游者对低碳旅游产品的情感和降低低碳旅游产品的相对价格等增加低碳旅游产品需求的实现路径。The development of low-carbon tourism is the low carbon development in both the production and consumption of tourism products, and the tourists demand for low carbon tourism product is the huge pulling power to promote the sustainable development of low-carbon tourism. But in reality, tourists are unwilling to consciously change their existing tourism consumption behaviors and the low-carbon tourism demand is insufficient. The paper analyzes the process of tourist preference and tourism product prices impact on low-carbon tourism products demand based on consumer behavior theory of economics. Then the paper points out the realization paths to increase low-carbon tourism products demand such as improving the tourist cognition, strengthening the tourist emotion and reducing the relative price of low- carbon tourism products.

关 键 词：低碳旅游产品 低碳旅游产品需求 旅游者偏好 旅游产品价格 

分 类 号：F590.3[经济管理—旅游管理]