论中医药文化的创意价值与创意产业传播  

Discussion of the Value of Creativity and Creative Industry Communication of Traditional Chinese Medicine Culture

作　　者：孟令涛[1] 于海燕[1] 张永利[1] 梁慧敏[1] 赵峰[1] 

机构地区：[1]黑龙江省牡丹江医学院,牡丹江157011

出　　处：《医学与社会》2014年第8期62-64,共3页Medicine and Society

基　　金：2012年黑龙江省教育厅社会科学计划项目;编号为1252231;2013年黑龙江省教育厅社会科学计划项目;编号为12532386

摘　　要：从中医药文化创意的视角解读中医药文化的新奇性、惊人性、实效性,探讨中医药文化创意的以人为本价值、资源价值及经济价值,提出中医药文化创意产业传播的3大路径:一是要提高我国中医药文化创意产业传播者素质,二是以医学类高校辐射源为中医药文化创意产业传播的切入点,三是要找准中医药文化创意产业链整合传播的方法。Novelty, astonishment and effectiveness of traditional Chinese medicine culture were interpreted from medical culture creative, and discussed the humanist value, resource value and economic value of traditional Chinese medicine culture, then put forward three paths to spread culture creative industry of traditional Chinese medicine. Firstly, improve communicators＇quality of the creative industry of traditional Chi- nese medicine; secondly, take traditional Chinese medicine colleges as the medical radiation sources for the spread of culture creative industry; lastl,~, find out the method of cultural creativity industry chain of traditional Chinese medicine

关 键 词：中医药文化 创意价值 创意产业传播 

分 类 号：R2-03[医药卫生—中医学]