基于对标分析的自主高端车型产品定位分析  

Positioning Analysis of Own Brand High-end Models Based on Benchmark

作　　者：孙琦[1] 严傲[1] 张文[1] 王小川[1] 

机构地区：[1]东风汽车公司技术中心,武汉430058

出　　处：《上海汽车》2014年第8期46-49,共4页Shanghai Auto

摘　　要：阐述了对标分析对于自主品牌新车型开发的重要性,详细分析了国内高端车市场现状及自主品牌进入高端车市场的竞争要素和定位原则,基于对标分析数据和产品竞争力要求得出了某高端车型的产品定位区间,为后续车型开发提供了参考。The importance of benchmark in new own brand model development is introduced. A domestic high-end ear market situation, the positioning elements and principles of competition of an own brand high-end model are analyzed in detail. The product positioning area is obtained based on benchmark data and competitiveness requirements. Reference is provided for the development of subse- quent models.

关 键 词：汽车工业 高端车 产品定位 

分 类 号：F426.471[经济管理—产业经济] U469[机械工程—车辆工程]