文化差异对我国核心文化产品贸易的影响研究——基于扩展后的引力模型分析  

Influence of Cultural Differences on Chinese Core Cultural Products Trade:A Study Based on Extended Gravity Model

作　　者：许和连[1] 郑川[1] 

机构地区：[1]湖南大学经济与贸易学院,湖南长沙410079

出　　处：《国际商务（对外经济贸易大学学报）》2014年第4期32-43,共12页INTERNATIONAL BUSINESS

基　　金：国家自然科学基金项目"文化的空间结构对国际贸易网络演化的影响研究"(项目编号:41371134);国家社会科学基金项目"经济全球化背景下文化对国际贸易与外商直接投资的影响及政策研究"(项目编号:10BJL040)

摘　　要：本文选取2002~2012年我国与54个主要文化产品贸易国的双边数据,通过文化差异的两大量化指标——Hofstede文化距离与人文价值观指标,运用扩展后的引力模型对我国核心文化产品（工艺品、出版物和影音制品）分别进行实证研究,检验文化差异对不同文化产品的影响方向及程度。结果表明：文化差异作为整体变量引入模型时,文化距离与贸易流量呈负相关,而人文价值观差异仅对我国出版物出口具有正向作用;作为组合变量时,不同文化维度距离对各产品的影响程度存在差异,其中权力距离大,会对我国工艺品出口产生促进效应,而对其他两种核心文化产品作用并不显著。因此,我国各类文化产品贸易提升应重视其所在文化维度的特定性。Selecting bilateral data of China and 54 major trading countries of cultural products from 2002 to 2012, through two quantitative indicators of cultural differences of Hofstede＇s national cultural distance and humanistic values, this paper conducts an empirical study on China＇s core cultural products（crafts, publications and audiovisual products） based on the extended Gravity model, examining the direction and degree of the influence of cultural differences on different cultural products. The results show that when cultural differences are taken as a whole variable, cultural distance and trade flows are negatively correlated, while the differences of humanistic values has a positive effect only on the exportation of publications; when cultural differences are taken as a combination of variables,different cultural dimensional distances have different degrees of effects on the product and the greater the power distance, the greater the exportation of Chinese arts, while the effects on the other two core cultural products are not significant. As a conclusion, to promote trading competitiveness of cultural products,China should pay attention to its specific cultural dimension.

关 键 词：文化距离 人文价值观 文化产品 引力模型 

分 类 号：F752[经济管理—国际贸易] G125[经济管理—产业经济]