浅议城市旅游核心竞争力的提升——以扬州市为例  

Extraction Enhance the Core Competitiveness of Tourist City- Take the Yangzhou city as an Example

作　　者：徐培培[1] 陈肖静[1] 

机构地区：[1]扬州大学旅游烹饪学院旅游管理系,江苏扬州225127

出　　处：《江苏商论》2014年第7期44-47,共4页Jiangsu Commercial Forum

摘　　要：旅游业的迅速发展使得城市与城市之间的竞争也在加大,文章以扬州为例,从阐述城市旅游核心竞争力相关概念入手,在对扬州旅游发展概况的整合梳理基础上,剖析扬州城市旅游的核心竞争力,并提出政府要健全政策法规体系且要执行监督、旅游行业从业人员素质的提高、资源有效整合利用,加强区域合作等提升建议。the rapid development of tourism industry makes the increasing competition between cities.the article taking yangzhou as an example, based on the concept of city core competitiveness of tourism, in yangzhou tourism development situation based on the integration of the carding and analyzing the core competitiveness of the yangzhou city tourism, and puts forward the government to perfect the system of policies and regulations and to perform supervision, to enhance the quality of the tourism industry practitioners, effectively integrate utilization of resources, strengthen regional cooperation in ascension.

关 键 词：城市旅游 核心竞争力 扬州 

分 类 号：F59[经济管理—旅游管理]