继承与创新:研读斯图亚特·霍尔代表作《编码/解码》  

Inheriting and Innovating:Reviewing Stuart Hall's Encoding/Decoding

作　　者：陈力丹[1] 林羽丰 

机构地区：[1]中国人民大学新闻与社会发展研究中心 [2]中国人民大学新闻学院

出　　处：《新闻与传播研究》2014年第8期99-112,128,共14页Journalism & Communication

摘　　要：本文梳理出斯图亚特·霍尔的经典之作《编码/解码》四个部分的逻辑线索,并为文章绘制了一个文理上的金字塔。在这个金字塔中,结构主义符号学和马克思主义政治经济学是它的两个支点。然而,在文化主义的传统下,霍尔分别对这两股思想做了修正,扬弃了符号学的文本中心主义和马克思主义的生产消费直接同一性。这种修正是颠覆性的,最终形成了这篇文献与以往传一受观断然诀别的理论气质和强烈的批判色彩。继承与创新并存,这正是霍尔模式的最大特点。而以往学者多将这篇文献仅仅当作一份受众调查指南,忽视了其中激烈的思想斗争和真正倡导的研究取向。Rereading Stuart Hall's Encoding/Decoding,this research divides the article into four parts and generalizes each part's logic A pyramid of its literal structure is also proposed,which consists of structuralism semiotics and Marxist political economics.However,the two ideologies Support this article with determined revising by Hall,who abandoned the text centrality of semiotics and the immediate identity between production and consumption of Marxism.The revising is disruptive,shaping a resolute farewell and a serious critic on the traditional theories of communicator-audience.It is Hall's paradigm to apply theories and ideologies in the way of inheriting and innovating.But today we tend to think of this article only as a guidebook for audience survey,ignoring the intense reflection and the truly advocated approach of the encoding/decoding theory.

关 键 词：马克思主义政治经济学 符号学 符码 文化研究 受众研究 

分 类 号：G206-5[文化科学—传播学]