公共决策中的框架效应:理论解释及影响因素  

The Framing Effect in the Public Decision-making : Theoretical Explanation and Influential Factors

作　　者：史燕伟 徐富明[1,2] 李燕[1,2] 刘程浩[1,2] 李彬[1,2] 

机构地区：[1]华中师范大学心理学院暨湖北省人的发展与心理健康重点实验室 [2]青少年网络心理与行为教育部重点实验室,武汉430079

出　　处：《心理科学进展》2014年第8期1303-1311,共9页Advances in Psychological Science

摘　　要：公共决策中的框架效应是指在公共决策情境中,人们的决策行为受媒体或领导人对同一问题的框架表述形式的影响而表现出不同决策偏好的现象。目前,研究者对这一现象的解释主要有预期理论、查询理论和模糊痕迹理论。公共决策中框架效应的影响因素主要包括价值取向、知识水平、人际沟通、情绪以及框架的特征等。未来的研究需要从公共决策中框架效应的理论解释及神经机制、跨文化研究以及研究方式和应对策略等方面进一步探讨。The framing effect in the public decision-making refers to a phenomenon that people＇s decision-making behaviors are influenced by the description of options among media coverage and leader＇s statements and then demonstrate different preferences for decision-making. At present, the prospect theory, query theory and fuzzy- trace theory are three theoretical models to explain this phenomenon in the context of the public decision-making. Evidences show that the framing effect in the public decision-making may be influenced by some factors, such as value orientation, levels of knowledge, interpersonal communication, emotions and characters of framing. Further researches for the framing effect in the public decision-making are expected to explore its theoretical explanation and neural mechanism, conduct cross-cultural researches, and investigate its research paradigm and coping strategies.

关 键 词：公共决策 框架效应 预期理论 查询理论 模糊痕迹理论 

分 类 号：B849[哲学宗教—应用心理学] C91[哲学宗教—心理学]