选择盲:你不一定知道自己在选择什么  

Choice Blindness: Did You Really Know What You Have Chosen?

作　　者：张慧[1,2] 徐富明[1,2] 李彬[1,2] 罗寒冰[1,2] 刘程浩[1,2] 

机构地区：[1]华中师范大学心理学院暨湖北省人的发展与心理健康重点实验室 [2]青少年网络心理与行为教育部重点实验室,武汉430079

出　　处：《心理科学进展》2014年第8期1312-1318,共7页Advances in Psychological Science

摘　　要：选择盲是指个体不能觉察他们的偏好与决策结果之间的不匹配,即人们不能发现真实偏好被操纵,这一现象在行为经济学中普遍存在。记忆表征理论主要从记忆表征编码的角度分析人们为什么不能发现选择的改变,选择偏好理论则着重分析人们偏好反转的原因。选择盲的影响因素主要包括选项相似性和虚假反馈等。未来的研究需要从选择盲的心理机制与产生根源、影响因素和应用研究等方面进一步探讨。Choice blindness refers to a person＇s failure to detect a mismatch between one＇s intentions and the outcome of one＇s choice in decision-making task, without their notice. Memory representation theory mainly encodes why people can not find the change of choices, and preference theory focuses on analyzing the reversal of people＇s preference. Afterwards, we introduce influential factors of the choice blindness, including similarities and false feedback. Future researches of choice blindness are expected to the deeper understanding of its original roots and psychological mechanism, expand of influential factors and exploration of application.

关 键 词：选择盲 记忆表征理论 选择偏好理论 虚假反馈 相似性 

分 类 号：B849[哲学宗教—应用心理学] C91[哲学宗教—心理学]