基于计划行为理论的医师处方基本药物行为实证研究  

Empirical Study on the Behavior of Physicians Prescribing Essential Medicine Based on the Theory of Planned Behavior

作　　者：朱玄[1] 陈高洁 褚淑贞[1] 

机构地区：[1]中国药科大学医药产业发展研究中心,南京211198 [2]华东医药股份有限公司,杭州310000

出　　处：《中国药房》2014年第32期2977-2979,共3页China Pharmacy

摘　　要：目的:探讨影响医师处方基本药物行为的主要因素,促进我国基本药物可及性的进一步提高。方法:运用计划行为理论梳理医师处方基本药物的决策路径,建立医师处方基本药物行为的结构方程模型,从行为态度、主观规范、知觉行为控制三方面剖析医师处方行为的影响因素。结果与结论:行为态度对医师处方基本药物的意向有所影响但并不强烈,主观规范、知觉行为控制与其行为意向有较显著的正向关系;而医师的行为意向直接影响着其对基本药物的处方行为,知觉行为控制则对医师处方基本药物行为没有直接的影响,只通过行为意向产生间接的影响。OBJECTIVE： To analyze main influential factors of physician prescribing essential medicine, and to further pro- mote the accessibility of essential medicines in China. METHODS： The theory of planned behavior was adopted to analyze the deci- sion-making approach of physician prescribing essential medicine, and construct structural equation model of physician prescribing essential medicine so as to explore influential factors from behavioral attitude, subjective norms and perceived behavioral control. RESULTS ＆ CONCLUSIONS： Behavioral attitude influences physician＇s intention to prescribing essential medicines significantly but not intensively while subjective norms and perceived behavioral control also influence the prescribing behavior positively. Be- sides, behavioral intention influences physician＇s behavior to prescribe essential medicines directly, but perceived behavioral con- trol does not.

关 键 词：医师处方 基本药物 计划行为理论 结构方程 

分 类 号：R951[医药卫生—药学]