网络团购业信用系统治理对策研究  

Countermeasures for Governance of the Credit System in Online Group-Buying Industry

作　　者：管晓永[1] 郑婷婷[1] 闻盈盈 潘婕[1] 

机构地区：[1]杭州师范大学阿里巴巴商学院,浙江杭州311121

出　　处：《征信》2014年第8期16-19,共4页Credit Reference

基　　金：教育部人文社科一般项目(10YJA630044)

摘　　要：坑蒙拐骗、假冒伪劣的信用乱象已成为制约网络团购业发展的最大瓶颈,信用重建势在必行。分析网络团购业信用乱象十大成因,提炼出网络团购业信用系统治理的"3+4=9"对策方案,从信用约束、信用激励和信用培育三个维度,规制管理、同业自律、第三方监管和网站信用培育四个层面,提出乱象治理对策九大措施,期望为政府、行业组织制定网络团购业发展规划、管理规制和扶持政策提供有价值的参考。Credit chaos in online group-buying industry such as swindling and counterfeiting have become the biggest bottleneck for the development of the industry. It＇ s inevitable to rebuild credit. Based on an analysis of 10 major causes for credit chaos in the online group=buying industry, the paper takes ＂3 ＋4 =9＂ countermeasures to govern credit chaos ： ＂three Dimensions＂ （ credit constraints, credit incentives and credit cultivation）, ＂four Aspects＂ （ regulatory management, industry self-regulation, third-party supervision, and credit cultivation of websites）, and ＂nine Measures＂, expecting to provide valuable reference for the government and industrial organizations when formulating development planning, regulatory rules and support policies for the online group-buying industry.

关 键 词：网络团购 信用乱象 成因 治理 

分 类 号：F724.6[经济管理—产业经济] F224