基于“费耐尔逻辑模型”的西安入境游客满意度实证研究  

A Case Study of Xi'an Inbound Tourist Satisfaction Based on ACSI

作　　者：张化丽[1] 李清艳[1] 刘晖[1] 

机构地区：[1]西安航空学院外语与旅游系,陕西西安710077

出　　处：《陕西学前师范学院学报》2014年第4期93-97,共5页Journal of Shaanxi Xueqian Normal University

基　　金：西安市科技计划项目(SF1312-3)

摘　　要：基于"费耐尔逻辑模型"理论,根据旅游的六大基本需求——"食、住、行、游、购、娱",结合旅游者在旅游过程中的行为,构建西安旅游景区游客满意度测评体系,对入境游客的满意度进行实证研究,运用SPSS 19.0对数据进行分析,得出以下结论:游客总体满意度水平3.86;不同游客群体满意度存在一定的差异;通过测评体系可得出17个满意度显著影响因子。Based on the theory of ACSI proposed by Professor Fornell , in accordance with the six key elements of tourism industry, namely, food, accommodation, transportation, tour, entertainment and shopping, this paper builds up a tourist satisfaction index system of Xi＇an inbound tourism, which is used to assess the evaluation of the tourist satisfaction. The author, taking Xi＇an inbound tourism market as an example, using SPSS 19. 0 analysis arrives at the following conclusion： The total satisfaction degree of tourists is 3.86; there are some differences in the satisfaction among different tourist groups; 17 significant influence factors of satisfaction are found.

关 键 词：费耐尔逻辑模型 游客满意度 入境游 文化差异 

分 类 号：F590[经济管理—旅游管理]